Country and tier targeting
Combine country + tier + niche filters to narrow the campaign pool, or pick a pre-built list. The filter preview shows match count before you commit.
Filter dimensions
- Country, primary country of the influencer
- Tier, Pico through Mega
- Niche, from the Keepface taxonomy
- Audience demographics, gender split, age band, audience country (different from influencer country)
- Platform, must have an active connected account on the platform you care about
- Past brand collabs, has worked with competitors or partners (used to include/exclude)
Combinations
Apply filters AND-wise. The preview updates live with the match count. Tight targeting often beats broad, 50 perfect matches outperform 500 vague matches.
Saved lists
Save common filter combinations as saved lists so future campaigns reuse the same targeting. Lists are scoped to the Brand (not company-wide).
Audience demographics caveat
Demographic filters work only on influencers whose connected platform reports them. Unconnected profiles or smaller-tier creators may have null demographics; tighten further on connected-only if you need verified data.