Define deliverables, post type, count, deadline
Each deliverable row says which platform, which post type and how many, and anything more specific such as length, angle or must-show assets goes in the creative brief.
A deliverable row is deliberately small. It tells Keepface what to expect, and the brief tells the influencer what to make.
What a row holds
| Field | Notes |
|---|---|
| Platform | Which network the post goes on |
| Post type | The format offered for that platform, for example a Reel, a Story, a Short, a thread or a pin |
| Count | 1 to 50 pieces of that type |
You can add up to 20 rows, so a package like one Reel plus three Stories plus one long-form video is three rows.
What belongs in the brief instead
Everything that makes the post right rather than merely countable:
- length, orientation and pacing
- required hashtags, mentions, links and the disclosure tag
- what must be shown and what must never appear
- brand voice, banned words, must-say phrases
- the posting window if the launch has to be coordinated
Vague deliverables are the most common root cause of a dispute, and the row alone cannot carry that detail. See Write a brief that gets replies.
Optional approval gates
Under the deliverables list there are two checkboxes, both off by default:
- Require script approval (before filming). The influencer sends the concept or text first.
- Require draft approval (before publishing). The influencer sends the finished piece before it goes live.
Each gate is a real step the influencer has to pass, and neither ever approves itself. Turning both on protects a sensitive launch, and turning both on for a three-Story package mostly buys you delay, so use them where the risk actually is.
Deliverables and how you pay
The deliverable list is the package your per-influencer price covers. If you are paying a fixed fee, the bundle price you set on the Influencers tab is for all of it, not per row. If you are paying a performance reward, the measurement window starts when the deliverable is published. See How compensation models work.
Related
Frequently asked questions
How many deliverable rows can a campaign have?
Up to 20 rows, and each row's count is between 1 and 50. That covers a mixed package such as one Reel plus three Stories.
Where do I specify video length or orientation?
In the creative brief. The deliverable row itself only carries platform, post type and count, so anything more precise has to be written where the influencer reads it.
Can I see the content before it goes live?
Yes, with the two content approval gates. Script approval happens before filming, draft approval before publishing. Both are off by default and each is a separate checkbox.
Does a gated campaign auto-approve if I do not respond?
No. Content goes out under your brand's name, so nothing publishes on a timer. A stalled review is chased with reminders instead.
Does the number of deliverables change the price?
Only through what you agree. The bundle price you set per influencer covers the whole package in the brief, so a heavier package should carry a higher bundle price.