Understand list types, niche, country, tier
A Keepface list is a saved combination of country, platform, gender, tier, category and tag, generated and refreshed nightly from influencer classifications rather than edited by hand.
A Keepface list is not a hand-written collection. It is a saved filter combination that the system fills, refreshes and prunes on its own.
The axes a list is built from
| Axis | Examples |
|---|---|
| Country | One country per list |
| Platform | Instagram, TikTok |
| Gender | Female, male |
| Tier | Pico through Mega, or a broader band |
| Category | Beauty, Fitness, Food, Tech and the rest of the content-pillar categories |
| Tag | A specific motif, format or theme from the taxonomy |
Real lists are combinations of these. One axis gives you “Influencers in Türkiye”. Four gives you “Female micro beauty influencers on Instagram in Türkiye”. The generator works up from one axis to four, plus narrower category-and-tag pairings, and only creates a list where there are enough matching influencers to make it worth having.
How membership is decided
Membership is matched against each influencer’s AI classification:
- A category list needs that category present in their classification
- A tag list needs that tag present and scored strongly enough, so a weak incidental tag does not qualify them
- Country, platform, gender and tier are matched against the account and profile data
An influencer with no classification matches nothing at all, which is the most common reason someone is on no lists. See Understand classification and tags.
How lists stay current
Membership is regenerated nightly across every country. That means:
- Newly classified influencers appear without anyone adding them
- Influencers who turn off discoverability, get suspended or are deleted drop out
- A snapshot you took yesterday can genuinely differ from today’s, by design
What you see on a list
Six sample influencers, drawn at random from a curated featured pool behind that list. There is no paging and no show-more, and that is deliberate. See Why you only see 6 sample influencers per list.
To search the influencer database itself rather than browse lists, use Discovery. See Browse influencers as a signed-in brand.
Your own lists
Separate from the generated ones, your workspace can keep its own lists, and its own CRM roster. The CRM roster is a private register, not marketplace inventory, so it never appears in any discovery surface, yours or anyone else’s. See Save lists and influencers.
Related
Frequently asked questions
How often do lists change?
Membership is regenerated nightly, so an influencer newly classified today can appear tomorrow and one who turned off discoverability drops out.
Who decides which six influencers a list shows?
Nobody picks them per visit. A curated featured pool sits behind each list and six are drawn from it at random on each load, so the card looks alive and no fixed six can be harvested.
Why does a list exist for a combination nobody asked for?
Lists are generated across the combinations the supply actually supports, ranked by how common each category and tag is in that country, so a list only exists where there are enough influencers to fill it.
Are brand accounts included?
No. An account the classifier identified as a brand page is excluded from the supply lists are built from.
Can I make my own list?
Yes, a workspace list you curate yourself, separate from these generated ones. Your own CRM roster is private and never appears in discovery.