Disputes and the 7-day window
The 7-day clock starts when an influencer submits a deliverable. Raising a dispute pauses it; resolving the dispute resumes or ends the clock depending on the outcome.
The clock
Starts when the influencer submits. Counts down 7 days. At zero, auto-approval releases escrow.
What pauses it
- Raising a dispute pauses immediately
- Mutual agreement to extend (some campaigns ship with a 14-day clock by config)
What resumes / ends it
- Dispute resolved in influencer’s favor → escrow releases (clock irrelevant)
- Dispute resolved in brand’s favor → escrow refunds (clock irrelevant)
- Mutually withdrawn dispute (influencer reposted with fix, you approved) → clock effectively ends, normal approval applies
Why 7 days
Empirically the right balance. Shorter and brands feel rushed; longer and influencers wait too long for payment. We don’t customize per-campaign (would create gaming opportunities).