Manage replies and follow-ups
Reply within 24 hours to any influencer message. Use the campaign inbox filters (Unread, Awaiting reply, Stuck > 3 days) for triage. Stuck threads either need a price counter or a different fit.
Reply within 24 hours
Influencer trust hinges on responsiveness. A 48-hour reply gap is the most common reason promising threads die.
Inbox filters
- Unread, new messages since you last checked
- Awaiting your reply, they responded; you haven’t yet
- Awaiting their reply, you sent something; they haven’t responded
- Stuck >3 days, neither side moved; needs nudging or closing
Stuck-thread triage
- Are they negotiating price? Decide your max and counter once decisively
- Are they unclear on brief? Send a one-paragraph clarification, not a fresh brief
- No traction after 2 follow-ups → archive the thread; release escrow if held
Templates for common replies
Save canned responses for “We can stretch to X but no further” or “The deadline is firm because we have a launch event.” Saves time, keeps tone consistent.