Compare campaigns
Pick 2-5 past campaigns and Keepface generates a comparison view, per-influencer tier, per-platform, per-country breakouts. Useful for "should we keep doing X" decisions.
How to compare
Reports → Compare → Select campaigns. Mark 2-5 campaigns from the past 12 months. The comparison opens with a side-by-side view.
Dimensions compared
- Total reach + EMV (with our conservative methodology)
- Engagement rate by platform
- Per-tier performance (e.g. did your Micro spend outperform Macro?)
- Cost per impression in the campaign’s currency
- Approval rate (deliverables approved without dispute)
What insights look like
- “Campaign A targeted Macro in TR; Campaign B targeted Micro in TR. Micro delivered 2.4× lower EMV but 6× engagement rate and 60% lower per-impression cost.”
- The comparison is data; the decision is yours. But the data tells you which experiment to run next.
Export
Comparison view exports to PDF / PPTX same as a single report.