80/20 commission split explained

Affiliate sales split 80% to the influencer and 20% to Keepface, calculated on the brand's commission, not the sale total. Tier ramps can lift the influencer's share to 85% or 90%.

The default Keepface Affiliate split is 80/20: when a sale gets attributed to your link, you receive 80% of the brand’s commission, Keepface keeps 20%.

What the 80% applies to

The split is on the brand’s commission, not on the sale total. Example:

Brand sells a $100 product
The brand’s affiliate commission rate on that product is 15% → $15 commission per sale
Of that $15: you get $12 (80%), Keepface gets $3 (20%)

The brand’s commission rate is set per offer and shown clearly when you pick up the link.

What this is not

❌ Not 80% of the sale price, that would be unsustainable for any brand
❌ Not a flat 80% always, see “Tier ramps” below
❌ Not paid before the holdback period, see Holdback period

Tier ramps (you can earn more than 80%)

If you’re a high-performing affiliate for a specific brand, your share can ramp up, typically to 85% or 90% on the same commission. Brands set ramps per offer; we display them in the offer details. See Tier commissions.

Examples

Example 1: standard sale

Sale: $200
Brand commission rate: 12% → $24
Your share: 80% × $24 = $19.20

Example 2: tier-ramped sale

Sale: $200
Brand commission rate: 12% → $24
You’re at 90% (you’ve sold $5,000+ for this brand previously)
Your share: 90% × $24 = $21.60

Example 3: refunded sale

Sale: $200, your $19.20 commission already credited
Customer refunds 30 days later
$19.20 is clawed back from your wallet, see Refund clawback

When the commission is paid

Sale attributes → commission goes into “pending” in your wallet
Holdback elapses (default 30 days) → commission moves to “available”
You can withdraw it like any other earnings

Frequently asked questions

Is the 80% on the sale price or the commission?

On the brand's commission, not the sale total. Example, a $100 sale with a 15% brand commission rate produces $15 in commission. Of that $15, you get $12 (80%); Keepface keeps $3 (20%).

When is the commission paid into my wallet?

After the brand's holdback period, typically 30 days post-sale (sometimes 60). Inside the holdback, the commission shows as "pending", visible in your dashboard but not spendable.

What happens if the customer refunds the order?

The commission is clawed back from your wallet. If the order refunds within the holdback window the commission never moves out of pending; if it refunds after, the credited amount is reversed.

Can I earn more than 80%?

Yes, through tier ramps. If you sustain sales for a specific brand, your share can ramp to 85% or 90% on that brand's commission. Ramps are set per offer and visible in the offer details.