Brief compliance checklist
Tick every required mention, hashtag, link, and disclosure tag from the brief before submitting. Missing items are the
Pre-submit checklist
- ✅ Brand handle / mention exactly as specified
- ✅ Required hashtag(s), exact spelling
- ✅ Tracking link / affiliate URL, if your post needs one
- ✅ Disclosure tag, “#ad”, “Sponsored”, “Paid Partnership” per the country’s law
- ✅ Brand voice, no banned words, correct product name
- ✅ Format spec, Reel vs Post vs Story, length, orientation
- ✅ Visual elements required (logo, packaging, color)
- ✅ Visual elements to avoid (competitors, banned scenes)
How Keepface helps
The submission card shows the brief alongside an automated check (handle present? hashtag present? link present?). Manual review still required, the auto-check catches the obvious misses, not subtle voice issues.
If you forgot something post-publish
Edit the post if the platform allows it (Instagram allows caption edits; TikTok allows description edits) and re-submit. Don’t delete-and-repost, that loses the engagement, and platforms penalize repeated reuploads.