Negotiate before accepting
Use the chat to counter-offer. Be specific (number, date, or scope language). Brands appreciate clear counters; vague back-and-forth kills deals.
What to counter
- Budget, name a number, not a range. “Could you do $400 instead of $200?”
- Deadline, propose a specific date. “Could we move to Oct 28 instead of Oct 21?”
- Scope, clarify what you’ll do. “1 Reel + 2 Stories instead of 1 Reel + 5 Stories”
- Usage rights, push back on perpetual rights at low fee
- Exclusivity, narrow the period or scope of exclusivity
What not to counter
- Tiny budget gaps (<10%) where you’ve already accepted similar, not worth the friction
- Subjective preferences (“can we change the angle”), not negotiation, just a creative request
Tone
Polite + specific beats elaborate + vague. “Can we do $400?” is better than a 3-paragraph justification.
Reaching agreement
Once both sides agree in chat, the brand updates the invitation; you then formally Accept. The committed terms are what the campaign holds you to, not the chat negotiation.