Read a campaign brief

Read these sections carefully

• Deliverables, count, format, platform, length. If unclear, ask before accepting.
• Deadline, exact date + your timezone. Can you actually meet it?
• Required mentions, handle, hashtag, link, disclosure. Missing one = dispute risk.
• Brand voice / banned words, formal vs casual, specific language to avoid.
• Exclusivity, are you barred from working with competitors during the campaign?
• Usage rights, how long can the brand reuse your content?

Red flags

• Vague deliverable description (“post about our product”), push back for specifics
• Deadline < 48 hours, too tight; ask for an extension before accepting
• Required exclusivity > 30 days for a single-post deal, high cost for the price
• Permanent usage rights at low fee, value your content fairly

Counter-offer

Don’t accept what doesn’t work. Use the chat to negotiate budget, deadline, or scope. Brands often have flex.