Insights, who visits and what they click
Open Insights to see views, clicks and click rate for your page, which links get tapped, and where your visitors come from by country, device and source.
Insights answers two questions: how many people reach your page, and what they do once they are there.
The range switch
Everything on the page follows one range: Last 7 days, Last 30 days or Last 90 days.
The headline numbers
At the top you get:
- Views, how many times your page was opened
- Clicks, how many taps went out from it
- CTR, clicks as a share of views
- A headline card chosen by your page type: Brand inquiries on a Work with brands page, Shop clicks on an Earn from sales page, Social clicks on a Grow my audience page
Clicks by link
Under the headline numbers is the list of everything tappable on your page, ranked by clicks. Every block, social icon and Shop product is counted separately, so you can see which link is carrying the page and which one nobody notices.
Each block row in Content also shows its own clicks in the last 30 days, so you do not have to leave the editor to check.
Countries
A ranked table of the countries your visitors are in, with views, clicks and click rate for each, and a world map of clicks. A visitor whose country cannot be determined is counted as Unknown rather than dropped.
Devices
Mobile, tablet and desktop, with views, clicks and each one’s share of your total views. Most link-in-bio traffic is mobile; a desktop share worth noticing usually means people are finding you somewhere other than a phone app.
Top traffic sources
Where your visitors came from, as a category rather than a full address:
| Group | Examples |
|---|---|
| Social apps | Instagram, TikTok, Facebook, YouTube, X, LinkedIn, Telegram, WhatsApp, Snapchat, Threads, Pinterest |
| Search | Google, Other search engines |
| AI assistants | ChatGPT, Other AI assistants |
| Other link tools | Linktree |
| Keepface | Visits arriving from Keepface itself |
| No referrer | Direct |
| Everything else | Other domains |
Each row carries views, clicks and click rate, so you can tell a source that sends many people from a source that sends the right people.
Activity with your social posts
The activity chart puts your own posts above the day they went out. It is the fastest way to tell which post actually drove visits: a spike with a post above it is a story that worked, a spike without one usually means someone else shared your link.
Up to six thumbnails are shown per day, with a count badge when there were more.
What is and is not stored
Only three derived values are kept for each view and click: a two letter country code, a device class, and one traffic source category from the list above. The visitor’s IP address, full browser string and the exact referring address are never stored.
If the page is empty
A new page says No visits yet. Share your link and come back: the first numbers appear within about 15 minutes of the first visit.
Related
Frequently asked questions
How fresh are the numbers?
Stats update every 15 minutes, so a click you just made takes a few minutes to appear.
Why are my countries and sources empty for older dates?
Countries, devices and traffic sources have been collected since 21 September 2026. Views and clicks before that still count, but without the breakdowns.
What does click rate mean?
Clicks divided by views for that row, as a percentage. With no views it shows nothing rather than a made up rate.
Do you track my visitors personally?
No. Only a country code, a device class and a traffic source category are stored. The IP address, the full browser string and the referring address are not.
What is "Direct"?
A visit that arrived with no referring site, for example someone typing your address or tapping it in an app that sends no referrer.