Influencer tiers, Pico, Nano, Micro, Medium, Macro, Mega
Tiers, Pico (0-1K), Nano (1-5K), Micro (5-50K), Medium (50-100K), Macro (100K-1M), Mega (1M+). Set by your largest connected platform's followers. Drives MCS, list inclusion, and unlock pricing.
The six tiers
| Tier | Audience size | Earnings profile |
|---|---|---|
| Pico | 0-1K | Smaller per-deal; high frequency possible |
| Nano | 1K-5K | Best engagement rates; great for testing |
| Micro | 5K-50K | Sweet spot for most brands |
| Medium | 50K-100K | Bridge to broader reach |
| Macro | 100K-1M | Premium pricing; broader reach |
| Mega | 1M+ | Celebrity tier |
How tier is set
Largest-platform followers. If you have 8K on Instagram and 80K on TikTok, you’re Medium. Re-evaluated when your follower counts change materially.
What it affects
- Minimum Compensation Standard (MCS), your floor per deliverable
- List inclusion, campaigns filter by tier
- Intelligence Unlock pricing, brands pay more to unlock larger tiers (you earn 40% revshare)
Override
We don’t allow manual tier overrides, keeps the marketplace honest. Tier follows the verified audience number.