The brand isn't responding
Send one polite follow-up after 3 days of silence. If still no response after 7 days, archive the thread. Don't take silence personally, brands juggle dozens of threads.
Cadence
- Days 1-3, wait; many brands batch-review every 2-3 days
- Day 4, one polite follow-up. Keep it short. “Hi, checking in on this. Happy to discuss when you have a moment.”
- Day 7, archive the thread. Move on.
What to follow up
- The campaign hasn’t expired (still actionable on the brand’s side)
- They previously engaged, viewed, partially replied, asked a question
- You’re not on hold for them; you have other capacity
Don’t follow up
- They explicitly declined
- The invitation has expired and they haven’t re-invited
- The thread feels low-quality (vague brief, suspicious brand)
Escalation
If a brand owes you money on an approved deliverable and isn’t responding to release queries, that’s not “not responding”, that’s a dispute candidate. Contact Keepface support via the campaign’s Escalate menu.