Glossary A-Z

If a word in your dashboard or this help center looks like it might mean something specific on Keepface, it’s probably here.

A

Affiliate Program, A revenue stream where you (an influencer) earn commission on sales you drive to a brand via a tracked link. See Affiliate Program.

Agency mode, When one Keepface login manages multiple Influencer profiles. Useful for talent agencies and creators with multiple distinct brand identities. See Agency mode.

Auto-release, When escrow money releases to the influencer because 7 days passed without the brand approving or disputing. Not a bug, a deliberate fairness mechanism.

B

Brand, A sub-entity inside a Company workspace. Campaigns, lists, and CRM data live at the Brand level. A Company can have one or many Brands. See Company vs Brand.

Bonus balance, KPC credited as part of a top-up promo. Spendable like regular KPC, but never withdrawable. Consumed first (FIFO) when you spend.

Brief, The written description of what a campaign requires from an influencer (deliverables, deadline, brand voice, do’s and don’ts).

C

Campaign, A structured project where a Brand invites multiple influencers to do work in exchange for compensation.

Company, The top-level workspace for the brand side. Owns billing, the team, the wallet, and one or more Brands.

CPM, Cost per thousand impressions. Used in EMV calculations.

D

Deliverable, A specific output an influencer commits to in a campaign, e.g. “1 Reel + 3 Stories on @account by Oct 14”.

Dispute, When a brand formally objects to a deliverable within the 7-day window. Pauses the auto-release timer and triggers Keepface review. See Dispute resolution policy.

E

EMV (Earned Media Value), An estimate of what your campaign would have cost as paid media. We compute it conservatively, see EMV explained.

Escrow, Money held by Keepface between when a campaign is accepted and when the deliverable is approved. Protects both sides.

Essential, Articles in this help center marked Essential are launch-priority, the small set every user should be able to find quickly.

F

FX spread, The 2% premium on top of the mid-market rate that Keepface charges on every currency conversion. See FX spread.

H

Holdback, A waiting period after a sale before its commission is released to an affiliate. Prevents commissions from being paid on transactions that get refunded.

I

Intelligence Unlock, A paid per-profile report that gives a Brand deeper data on a specific Influencer (audience, brand fit, contact). See Intelligence Unlock.

Invitation, A structured campaign offer sent from a Brand to an Influencer, with the brief, compensation, and an accept/decline action.

K

KPC (Keepcoin), Keepface’s internal credit currency. 1 KPC = $1 USD value. Used to pay for outreach, unlocks, and as the universal denominator for system-internal flows. Not a cryptocurrency.

L

List, A curated grouping of influencers by niche, country, audience, and tags. The main discovery surface on the marketplace. Public list cards show only 6 sample influencers, see Why only 6.

M

Managed mode, A campaign service mode where Keepface staff handle brief writing, influencer selection, and dispute mediation on behalf of the brand. See Managed mode.

MCS (Minimum Compensation Standard), A floor we set on per-deliverable compensation, varying by country and tier, to keep the marketplace fair to influencers. See MCS.

P

Pico / Nano / Micro / Medium / Macro / Mega, Influencer audience-size tiers (0-1K / 1-5K / 5-50K / 50-100K / 100K-1M / 1M+). See Tiers explained.

private_seed, A profile status meaning the profile exists in our system (e.g. added by a brand for CRM tracking) but isn’t publicly discoverable in the marketplace. See private_seed.

S

Self-service mode, A campaign where the brand manages everything directly: writes the brief, picks influencers, approves deliverables. Lowest fee, no Keepface mediation.

Service mode, One of three campaign workflows: Self / Escrow / Managed. See Service modes side-by-side.

T

Tier ramp, A higher commission share (e.g. 85% or 90% instead of 80%) that an affiliate unlocks after sustained sales for a specific brand.

W

Wallet, Every Keepface workspace (Company, Influencer, System) has one wallet that holds multi-currency balances. See Your workspace has a wallet.

Workspace, The top-level unit you log into. Three kinds: Company (brand side), Influencer (creator side), System (Keepface internal). See Workspace types.