Anti-fraud and velocity rules
Keepface flags suspicious patterns, too-fast clicks, self-referrals, IP/device anomalies, conversion timing outliers. Flagged events void the commission and are reviewed by humans.
What we check
Click-rate velocity
- An affiliate link generating 10,000 clicks in 10 minutes from one IP range is bot-driven, not organic
- The system flags + suspends attribution from that source while a human investigates
Self-referral detection
- An influencer using their own affiliate link to buy from the brand isn’t legitimate referral revenue
- IP + payment-method + email-fingerprint matching catches the obvious cases
Click-to-conversion timing
- 99.9% of legitimate clicks convert minutes to hours later
- A burst of click-then-instant-buy events in milliseconds triggers a fraud check
Geo / SKU consistency
- A US-targeted offer with conversions exclusively from VPN exit nodes in low-cost-CPM countries → flagged
- Conversions on SKUs not actually sold in the influencer’s stated country → flagged
What happens to a flagged event
- Commission stays in
pending(does not move toavailable) - Anti-fraud team reviews within 5 business days
- If legitimate, commission proceeds normally
- If fraudulent, commission voided; serious cases trigger account suspension review
Anti-fraud isn’t punitive
The system errs on the side of false-positives (better to delay a legitimate commission by 5 days than to pay out a fraudulent one). Real influencers see flags very rarely. If you got flagged and it was legit, contact support, we’ll resolve quickly.