Self-service mode explained
In Self mode, you write the brief, pick influencers, approve deliverables, and resolve disputes bilaterally. Lowest service fee. Best for repeat brands with known influencers.
Mechanics
- Money, you pay influencers from your wallet on approval, no escrow lock
- Approval, direct: you approve, money releases instantly
- Dispute, bilateral; Keepface doesn’t mediate. Failed deals are mutual or one-sided
- Fees, lowest of the three modes (typically 5-8% of campaign budget)
When Self is right
- Working with influencers you’ve successfully worked with before
- Low-budget campaigns where escrow setup overhead exceeds value
- Established trust on both sides
When Self is wrong
- New influencer relationship with significant budget
- Multi-deliverable campaigns where any single deliverable could be a problem
- Brand needs documented dispute support for internal audit
You can upgrade
Switch a Self campaign to Escrow mid-flow if trust changes. See Switching modes mid-campaign.