Service modes, side-by-side comparison
Self mode = you manage everything (lowest fee). Escrow mode = Keepface holds funds until approval (mid fee). Managed mode = Keepface team writes the brief + mediates disputes (highest fee).
Side-by-side
| Feature | Self | Escrow | Managed |
|---|---|---|---|
| Money held by | You until approval | Keepface escrow | Keepface escrow |
| Dispute window | Bilateral, no Keepface mediation | 7 days, structured | Keepface mediates |
| Approval | Direct | You approve, escrow releases | Keepface co-approves with you |
| Brief help | None | None | Keepface drafts/edits |
| Influencer selection | You | You | Keepface assists |
| Service fee | Lowest | Mid | Highest |
| Refund protection | None automatic | 7-day window + clawback | Same + mediation |
Pick by use case
- Repeat brands working with known influencers → Self
- Higher-budget campaigns, new influencers, multi-deliverable → Escrow
- First-time brand without an in-house marketing team → Managed
- Single low-risk one-off shoutout → Self
You can change modes
Switch a campaign’s service mode after launch in some cases, see Switching modes mid-campaign.