What is Employee Advocacy
Employee Advocacy gives your marketing team a queue of pre-approved posts that employees share with one click, multiplying organic reach without manual coordination.
Employee Advocacy (EA) is one of Keepface’s six products. Think of it as LinkedIn Elevate or Hootsuite Amplify, but inside the same workspace where you do influencer and customer work.
Why a brand uses EA
A company of 500 employees with even 100 sharing one post can outperform a paid LinkedIn campaign on reach and engagement, and at zero ad spend. EA gives you the queue, the compliance, and the analytics.
What’s inside
- Pre-approved post library, marketing drafts, legal reviews, employees pick + share
- 1-click LinkedIn + X share with UTM injection, friction-free for employees
- HRIS sync, new hires auto-enroll, offboards auto-purge
- Compliance review, drafts go through a reviewer before reaching the library
- Leaderboard + gamification, KPC bonus / swag / extra PTO for top sharers
- Team-level segmentation, Engineering / Sales / Marketing report separately
Critical permission boundary
The HR Manager role can see and manage employees but cannot see influencer or customer data. This isolation is enforced at the API level, audience_type permission scopes are not just UI hints.
Related
Pre-approved post library, HR-aware enrollment, 1-click LinkedIn + X share, employee leaderboard.
See product